PT CRM Executive || Lisbon

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Your opportunity has arrived! We are looking for a Portuguese CRM Executive in Lisbon! ☀

If you are passionate about technology, have exceptional customer management skills, and are ready to face new challenges, we want to meet you!

Your responsabilities:
▶ Leverage data to plan, coordinate, analyse and optimise CRM activities.
▶ Develop creative promotions and campaigns to enhance customer satisfaction and engagement.
▶ Work closely with cross-functional teams (e.g., Ops, Design, Content, BI Analytics) to optimise campaign performance.
▶ Accountable for the day-to-day campaign build across different tech platforms, smooth customer journey and collaborate with the Operations team to ensure seamless campaign delivery.
▶ Ensure high-quality standards in all campaign executions, minimising errors in creative, audience targeting and proposition.
▶ Implement CRM campaign tracking to measure and attribute CRM spend and performance accurately.
▶ Ensure promotional materials are compliant, appropriate, and competitive.
▶ Execute A/B testing driven by CRM optimisation strategy.
▶ Deliver weekly and monthly performance reports. Present findings, results and recommendations on campaign strategies, target groups and creative efficiency.
▶ Maintain and update customer segmentation and personalisation strategies.
▶ Ongoing monitoring of channel and campaign performance and its budget.
▶ Accountable for campaign performance, including impact on KPIs e.g. reach, engagement, conversion rates, reactivation rates, turnover, NGR, budget, etc.
▶ Identify opportunities for process improvements and campaign optimisation.
▶ Support the adoption of new tools and technologies to enhance CRM activities.

Your Specialist skills and experience:
☝ Fluent in Portuguese and English (mandatory).
☝ Effective analysis and presentation of data; ability to summarise complex data sets into clear messages
☝ 3 years of experience in CRM or a related field, including proven track record of campaign optimisation.
☝ Demonstrated ability to think creatively and strategically; ability to articulate ideas clearly.
☝ Proactive in managing own workload and delivering results.
☝ Knowledge of CRM tools such as Salesforce and Optimove
☝ Understanding of CRM leglisation and best practices
☝ Online sports betting and gaming experience.
☝ University degree or equivalent within Marketing or related field.

What we offer you:
Base salary: To be defined with client according experience

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